I never saw the point in owning a cellular Apple Watch. You can’t buy one without it, which, in the past, is something I would have done without fail. No, it’s the fact that every Apple Watch Ultra comes complete with cellular. It isn’t even Knight Rider Mode which is the coolest thing on the planet, like, ever. It’s not the knowledge that, if I approach a running track (which I don’t think I’ve done since I was a kid) it will kick itself automatically into running mode. However, it isn’t the dive computer I’m excited about. What a device! What an utterly silly, massive, chunky, daft piece of tech from which I’ll only extract about five percent of the available functionality. Last month, I received Apple’s most interesting, delightful, and downright sexy product of the last few years – the Apple Watch Ultra. It wasn’t ready, and despite Jony Ive’s desperate attempts to halt proceedings, Mr Cook apparently pushed the launch through in a bid to diversify Apple’s product line and stave off concerns about a lack of innovation.įast-forward seven years and the Apple Watch has matured into one of the best consumer-friendly fitness devices on the market.Īnd I’ve only just discovered its best feature. Back then it was, allegedly, a bit of a mess behind the scenes (and, arguably, publicly). I’ve reached the stage of the book where the Apple Watch makes its first appearance. How much we can believe Mickle’s secondhand account of the Jobs-less Apple is anyone’s guess, but it makes for hugely enjoyable reading, nonetheless. It’s a fascinating insight into what happened within the bowels of Apple following Steve Jobs’ untimely death in 2011. I’m currently reading After Steve by Tripp Mickle.

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